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Welcome to

Just Ride the Bike: the agency

Just Ride the Bike is an active travel and transport consultancy, delivering research, interventions, project management and strategic communications support for anyone, or any organisation that promotes cycling and walking to create healthier lives and combat climate change.


How we help you

To get more people, riding more bikes, more often: 

  • You need evidence to deliver to new markets, with new products, brands and services

  • You need insight - from real-world evidence - to improve your business

  • You need to have an easy route to engage with residents, business and landowners with your proposed cycle path scheme

  • You need new customers

  • You need the local press to be talking about what you're doing

  • You need the right words to deliver your story to your audiences - old and new - through blogs, articles and project management, training, events and marketing campaigns. 

  • You need MPs, Local Politicians, Councillors and others, to be on your side, so you can get more people cycling more often. 

  • You need cyclists on your side because you are an MP, Local Politician, Councillor or charity. 

  • You need to connect the dots, across industry, public sector and voluntary groups.

  • You need to bringing good ideas, innovations and change, to delivering mobility as a service, for urban and rural areas. 

If you have a passion for creating a healthier, sustainable environment for future generations, if you want to see more people being cyclists, if you've got great products and services, and you want a bigger slice of the cycling pie, we can help you. 

Everyday we are out there: 

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Researching bikes, ebikes, cargo bikes, cycling, customers
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Speaking directly to your audiences
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Bringing the very best PR to your aid
Heart & Hands
Making profitable relationships for your business 
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Supporting intelligent infrastructure development
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Building loyalty about your brand
Talking to MPs and Councillors about cycling
Providing actionable insight to make your business better
Need some facts? - see our page on statistics, research and reports

Sound Good?

Just before you leap to the telephone or the keyboard; we want you to know we will always be open, honest and frank with you. It's part of our operating philosophy, and we know it's how you can succeed. All our clients will tell you the same thing.


If you're happy with this, our contact details are below...


Get in touch

We'd love to hear from you

‭07795 547069‬

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Read more about who we are

achieving sustainable logistics

Achieving Sustainable Logistics - a post-lockdown world


“with public transport capacity severely restricted, more cars could be drawn to the road and our towns and cities could become gridlocked”

Grant Shapps, Secretary of State for Transport, May 2020

The post-lockdown world is likely to come about in a set of different phases. These phases will ease restrictions over time, taking the UK back from full lockdown to freedom of movement. Whilst much has been made of the ‘new normal’ with regard to ongoing social distancing, there will be a point at which social distancing is an issue only for a small group of vulnerable people. However, where transport infrastructure has been changed to accommodate post-lockdown, huge issues remain for any business that has internal combustion engines (ICEs) at the heart of their operations. 


Facilities management, fleet management and operation, service support businesses, urban delivery outfits, and local authority care services, amongst many others, all rely on driving vehicles around small streets, crowded urban environments and snarled up roads, with little parking or restriction-free stopping points. Post-lockdown infrastructure has already started to provide more restrictions in urban environments. Footpaths are being widened to allow for social distancing. Cycling paths are being widened, and roads closed to traffic to support alternative travel methods. These changes make sense. Social distancing on buses means something like a tenth of the normal numbers of passengers on each bus. So buses need to travel without hold up. The fear, of course, is that everyone that used to use public transport switches to a car. This would bring much greater chaos - no parking, no road space, nowhere is designed for that to happen. The knock on will be felt by those businesses outlined already, the ones that rely on internal combustion engines (ICEs) for their operations. 


As a response, Just Ride the Bike is geared up to help those organisations that currently rely on ICEs to make the move to a sustainable logistics solution. We have seen how much difference sustainable cargo can make in quite small operations. Now is the time to ramp this up to the next level, taking it beyond the realm of well-being individuals and pizza deliveries, into a serious change for business operations in city centres, industrial estates, and beyond. 


The time is right to make a move. And the move should be to cargo bikes, and specifically e-cargo bikes. The technology has advanced to take these machines out of the realm of ‘quirky’ or ‘continental’ to make them serious work beasts. The development in a very short space of time has meant they are extremely cheap to run, and massively versatile. And because of different enthusiasm in different countries, essentially the groundwork has been done. 


In a nutshell, the many benefits of switching ICEs to ecargo bikes include:

  • Extremely low running costs

  • Accessibility to narrow roads, cycle paths, a through roads closed to road vehicles

  • Quicker through traffic

  • Easy to park

  • Easy to use - no training required, just some familiarisation time

  • Easy to convert into whatever you need

  • Low maintenance; most bike shops can service and maintain e bikes and cargo bikes. 

  • Easy to advertise on

  • Be an honest part of the sustainable logistics world

  • Get in early, before you are forced, so you can plan and implement to take advantage for your business. 

  • Ebikes are easy to ride, taking almost no effort


Just Ride the Bike’s role in this is to help to plan and implement your move to sustainable logistics. We support the changeover, dealing with sourcing bikes, managing maintenance, undertaking PR and Comms, measuring performance and reporting against KPIs. 


Our goal is to achieve sustainable logistics everywhere. It’s better for your business, better for your customers, and much kinder to everyone we share the planet with. 

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